Performance audit
Lab and field data analysis identifying exactly what is slowing each key page down.
Speed, Core Web Vitals, and conversion optimization that make every page load fast and perform better.
- Fixed timeline agreed upfront
- Written quote, no hidden costs
- Full ownership on handover
Our process
How we deliver, step by step
Five stages, each with something you can see and approve before we move on.
- 1
Baseline measurement
We record current speed, Core Web Vitals, and conversion rates so improvement is provable, not claimed.
- 2
Diagnosis
Waterfall analysis to separate the genuine bottlenecks from cosmetic issues.
- 3
Prioritised fixes
Biggest wins first — typically images, render-blocking scripts, and caching.
- 4
Deeper work
Hosting review, third-party script pruning, font loading, and database or query tuning where relevant.
- 5
Verification report
Before-and-after scores across mobile and desktop, with maintenance guidance.
What's included
Everything in a website optimization project
Image optimisation
Correct sizing, WebP and AVIF conversion, compression, and lazy loading — usually the single biggest win.
Code optimisation
Minification, bundling, removal of unused CSS and JavaScript, and eliminating render-blocking resources.
Caching & CDN
Browser caching, server caching, and CDN delivery so repeat and distant visitors load instantly.
Core Web Vitals
Targeted work on LCP, CLS, and INP to move each metric into Google's green range.
Conversion improvements
Clearer layouts, stronger calls to action, and reduced form friction, validated against analytics.
Deliverables
What you receive
- Full performance audit with waterfall analysis
- Optimised images across the site
- Minified, deferred, and cleaned code
- Caching and CDN configuration
- Before-and-after Core Web Vitals report
- Ongoing performance maintenance guidance
Technology
What we build with
Google PageSpeed Insights, Lighthouse, Chrome DevTools, WebPageTest, Cloudflare, image optimisation pipelines, and Core Web Vitals field data.
PricingWhat it costs
A standard speed optimisation engagement commonly starts around ₹8,000 for a business website, with larger e-commerce and application work quoted after the audit.
Questions
Website Optimization FAQs
How fast should my website be?
Aim for under three seconds on mobile: LCP under 2.5s, CLS under 0.1, and INP under 200ms. We target the green range across all three.
Will speed alone improve my rankings?
Speed is one ranking factor among many, and rarely the only fix needed. It reliably improves conversions, which is often the bigger commercial win.
Will you need to redesign my site?
Usually not. Most gains come from images, scripts, caching, and hosting rather than visual changes.
Does speed stay fixed permanently?
No. Performance decays as content and plugins are added. We provide guidance, and our maintenance plans include periodic re-testing.
Further reading
Guides related to this service
Web Development
How to Make Your Website Load Faster
Practical speed fixes ranked by impact, from image compression to Core Web Vitals — tested against real Indian mobile conditions.
ReadSEO
How to Rank on Google in India: A 10-Step Checklist
Ten concrete steps that move Indian websites up the search results — in the order you should actually do them.
ReadSEO
SEO for Small Business in India: A Practical Guide
What SEO actually involves for a small Indian business, what it costs, how long it takes, and which steps deliver results first.
ReadBusinesses we have delivered for
Reviews
What customers say
Siddharth Nanda★★★★★
14 Jul 2026
Load time went from 7.4 seconds to 1.9 on mobile. Conversions improved noticeably within the first month.
Aarti Deshmukh★★★★★
30 Jun 2026
Before-and-after report with actual numbers, not vague claims. All three Core Web Vitals now in the green.
Kunal Roy★★★★★
16 Jun 2026
Most of the gain came from images and scripts, exactly as they predicted. No redesign needed, which kept the cost down.
Reshma Pillai★★★★☆
01 Jun 2026
Big improvement in speed. Some of it drifted back after we added a chat widget ourselves — they had warned us about that.
Yash Trivedi★★★★★
17 May 2026
They also improved our checkout layout while they were in there. Cart abandonment dropped.
Megha Chandra★★★★★
03 May 2026
Explained why our expensive hosting was actually the bottleneck. Moved us and the difference was immediate.
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More about website optimization at RaSo
Over half of mobile visitors abandon a page that takes more than three seconds to load, and Google uses Core Web Vitals as a ranking signal. On typical Indian mobile connections, a heavy page is not just slow — it is invisible.
We audit, fix, and re-measure website performance, then extend the same discipline to conversion: a fast page that still confuses visitors has only failed more quickly.
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