Marketing strategy
Audience research, competitor analysis, positioning, and a channel plan matched to your budget.
Data-driven marketing strategies that increase online visibility, generate leads, and grow brand awareness.
- Fixed timeline agreed upfront
- Written quote, no hidden costs
- Full ownership on handover
Our process
How we deliver, step by step
Five stages, each with something you can see and approve before we move on.
- 1
Audit & goals
We review current marketing, tracking, and results, then agree measurable targets.
- 2
Channel plan
Budget allocated to the two or three channels most likely to work for your business, rather than all of them thinly.
- 3
Creative & setup
Content, creatives, landing pages, and tracking built and tested before spend starts.
- 4
Launch & optimise
Campaigns go live with weekly optimisation against real cost-per-lead data.
- 5
Report & scale
Monthly reporting, then more budget into what works and cuts to what does not.
What's included
Everything in a digital marketing project
Social media management
Content planning, design, scheduling, and community management across Instagram, Facebook, YouTube, and X.
Google & Meta Ads
Campaign setup, audience targeting, ad copy, landing pages, and continuous optimisation against cost per lead.
Content marketing
Blogs, guides, and video scripts that attract buyers early and build trust before the sales conversation.
Email marketing
List building, automated sequences, and campaigns — still the highest-ROI channel when done well.
Analytics & attribution
Conversion tracking configured properly so every lead traces back to its source.
Deliverables
What you receive
- Documented marketing strategy
- Monthly content calendar
- Ad campaigns with conversion tracking
- Designed creatives and copy
- Landing pages built for conversion
- Monthly performance and ROI report
Technology
What we build with
Meta Business Suite, Google Ads, Google Analytics 4, Google Tag Manager, Search Console, email platforms, and design tooling.
PricingWhat it costs
Management retainers commonly start around ₹15,000 per month, separate from ad spend. We recommend a realistic ad budget for your market rather than encouraging spend you cannot sustain.
Questions
Digital Marketing FAQs
How much should I spend on ads?
Start small enough to learn and large enough to gather data — often ₹10,000 to ₹30,000 monthly for local campaigns. We scale only once cost per lead is proven.
SEO or paid ads first?
Ads bring immediate traffic; SEO compounds over time. Most businesses benefit from a small ad budget for cash flow while SEO builds underneath it.
Do you handle content creation?
Yes — copy, graphics, and short-form video scripts. For product photography and full video production we coordinate with specialists.
How do I know it is working?
You get a monthly report showing leads, cost per lead, and revenue attribution — not impressions and reach dressed up as results.
Further reading
Guides related to this service
Digital Marketing
Digital Marketing for Startups in India
Where a new Indian startup should actually spend its first marketing rupees — and the channels that can safely wait.
ReadSEO
SEO for Small Business in India: A Practical Guide
What SEO actually involves for a small Indian business, what it costs, how long it takes, and which steps deliver results first.
ReadAI & Technology
AI Tools for Small Business in India
The AI categories that actually save Indian small businesses time and money in 2026 — and how to adopt them without chaos.
ReadBusinesses we have delivered for
Reviews
What customers say
Varun Krishnan★★★★★
08 Jul 2026
First agency that set up conversion tracking properly before spending a rupee on ads. We finally know which campaigns actually work.
Shalini Prasad★★★★★
23 Jun 2026
Cost per lead dropped by about 40% in three months, mostly by cutting the campaigns that were quietly wasting budget.
Rakesh Yadav★★★★☆
07 Jun 2026
Good strategy and reporting. Creative turnaround was slightly slow during festive season, but results held up.
Preeti Malhotra★★★★★
24 May 2026
They focused us on two channels instead of trying to be everywhere. Much better use of a small budget.
Aditya Rane★★★★★
09 May 2026
Monthly reports show leads and revenue, not vanity metrics. I can actually make decisions from them.
Farhan Ali★★★★★
25 Apr 2026
Landing pages they built converted almost twice as well as the ones we had. That change alone paid for the retainer.
Swati Kulkarni★★★★☆
10 Apr 2026
Solid work and clear communication. Would have liked more video content in the plan, but the fundamentals were handled well.
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More about digital marketing at RaSo
Most small businesses do not have a marketing problem so much as a measurement problem. Money goes into boosted posts and scattered campaigns, and nobody can say which rupee produced which customer.
We build digital marketing programmes around tracking first. Once you can see which channel, campaign, and message produces enquiries, decisions become obvious and budget stops leaking.
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